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My name is Brooke Applewhite, and I'm a Senior Designer. My passion is crafting both print and digital experiences. Welcome to my portfolio.

Secondary usage for logo mark.
Work

Take a look through my portfolio. This is where I share my favorite design projects and creative journeys.

*Additional samples and case studies available upon request
Meru Health
Meru Health
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Website

As the lead designer at Meru Health, I was tasked with visualizing and implementing the website redesign.

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Meru Health
Meru Health
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Print

As the lead designer at Meru Health, I was also in charge of designing and producing all company (internal) and client-facing (B2C and B2B) assets.

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Sierra Nevada
Sierra Nevada
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Miscellaneous

I've had the pleasure of doing some freelance work with a local company that does events (Eclectic Activations). For this activation I was asked to create some physical visual assets for a popup activation.

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Trek
Trek
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Print

This was a print design, sales final project for my client (Trek) through a previous employer (Transamerica) to create a custom set of designs for their retirement plan documents.

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SFP
SFP
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Digital

I was the Creative Lead at SFP for many years, and because of this I was the lead designer on every project. Here are some of those projects.

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Martin Durchholz
Martin Durchholz
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Website

Martin (web developer) and I were previously co-workers at SFP. He came to me and asked if I would create a custom design for his portfolio website.

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Apparel
Apparel
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Miscellaneous

Samples of recent apparel designs.

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Secondary usage for logo mark.
About
Nice to meet you
I'm Brooke – a creative designer on a mission to make the world a more beautiful and engaging place.
© 2025

I'm all about creating stunning and creative work that leaves a lasting impression.

Services
Website design + creation
Presentation design
User experience
Conference asset creation
Branding + logo design
Full service print + digital design
Web development
Campaign design + creation
Platforms
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
HTML / CSS
Powerpoint / Slides
G Suite +
Framer
Wordpress
Secondary usage for logo mark.
I’m someone who genuinely loves the process of design—from the first spark of an idea to the final deliverables being passed off to my client. I've worked in every type of workplace environment, meaning I can integrate seamlessly into a creative team but I can just as easily work alone to find visual solutions. I know that I bring a unique design perspective to every team that I've worked with, and I have enough confidence and pride in my work to know that it can speak for itself. Thank you for taking the time to look through my work, and I look forward to potentially speaking with you very soon.